Louis Vuitton - the McDonald’s of Luxury

Written on September 26, 2007. Written by lorene.

This is a really interesting article about a book about the Luxury market.
http://www.smh.com.au/news/style–grooming/luxury-the-new-mcdonalds/2007/09/24/1190486187881.html
It talks about how the Louis Vuitton brand is so prolific that it’s up there with the golden arches in recognizable logos. It also states that the brand is losing cachet amongst wealthy buyers, similar to how Burberry had their plaid taken over […]

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