Louis Vuitton - the McDonald’s of Luxury
This is a really interesting article about a book about the Luxury market.
http://www.smh.com.au/news/style–grooming/luxury-the-new-mcdonalds/2007/09/24/1190486187881.html
It talks about how the Louis Vuitton brand is so prolific that it’s up there with the golden arches in recognizable logos. It also states that the brand is losing cachet amongst wealthy buyers, similar to how Burberry had their plaid taken over by chavs. Another reason why I am very anti-logo.
Also interesting is the part about the cost of production and China production. I want to read this book.
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